Editorial Spotlight

What is an Editorial Spotlight in Spray Foam Magazine?

Advertising has always been about telling a story. Today, that notion has never been more true. However, traditional ads can only tell so much of a story. Audiences need more, and so modern advertising has shifted to a content-focused medium. Always the industry’s technological leader, Spray Foam Magazine has provided advertisers with a way to take advantage of advertising’s content-oriented trend: the Editorial Spotlight.

Editorial Spotlights lend Spray Foam Magazine’s storytelling tools to underwriters in order to reach our audience more effectively. Consisting of 4 pages (2 full spreads), Editorial Spotlights combine 3 pages of content and a full-page ad. Each Editorial Spotlight closes with a brief section directing readers to contact the underwriter about the article’s subject matter, which can range from building science and safety, to technical issues and company history. The options are endless.

What do I get with an Editorial Spotlight?

Many SPF Industry Leaders are Shifting Towards Content Marketing:

Click on the logos below to view real examples of Editorial Spotlights